Monday, 12 January 2015

Unit 1 - LO1 Understand the role of the creative process within the creative industries


LO1 - 1.1  Analyse the stages and activities within the creative process
We advocate that, as a practitioner in Photography, it's essential that you continuously look to learn about the world around you - engaging with subjects that deal with the Human Condition, to get a sense of what this means, look at the work of the Magnum Photographers. Photographers tend to be people that know about what's happening, they're interested in issues, they question what they see around them, not just with the camera but with their innate inquisitiveness - always on a quest for knowledge always digging for the truth and the facts.
It's this questioning that underpins what it is to be a photographer and this is why we engage with the process of researching. The more we research, looking at examples of quality contemporary and historical photography, the greater our own potential to create high-quality work of our own. This desire to learn, question and analyse underpins the creative process. Creativity is borne out of knowledge. 










The term creative process is a broad and flexible description that explains a series of stages involved in the production of art-work including photography. If you type 'Creative process' in Google Images, you'll be presented with an array of images that depict different models of the creative process. If you look at a range of them, you'll see that they generally follow a similar format with the same type of stages with slightly different labels/names.





















The image above is an illustration of 'Our process' that we advocate you adopt once you reach the stage where you're working on projects that you propose and execute. In the short term you'll be practicing with this approach exploring how to implement it and use it to develop high quality outcomes. 
Our process involves...
(1). Producing written research accompanied with associated images. The written content needs to be analytical.
(2). Following the research you need to produce a Post Research Reflection where you reflect on the research and make sense of it in terms of how you'll use it to inform and kick-start your own work. 
(3). A plan that explores and identifies any problems that my arise with ideas about what you'll do to address and deal with the problems. 
(4). Your first practical response to the research - This should include contact sheets, two or more pages of work showing the best of your images, with annotations and screen grabs that show any Photoshop work that is produced in conjunction with the work. 
(5). A detailed reflection - analysing what's been achieved and learned through producing the images and doing any post-production work. There should be a detailed examination of the work in terms of how your idea is coming together and what you need to do to improve the work and develop or experiment with it further. You should also discuss the work in terms of its operational context... what kind of image is it, how could it be used, where would it be seen. Also critically appraise the work in terms of whether it is fit for purpose at this stage? What more needs to be done at the next stage? 
(6) Stages 3, 4 and 5 need to repeated over a minimum of 2 more stages working to improve or be more creative with your project.
(7). Final evaluation (Reflective) looking at the work in detail and whether it is fit for purpose, whether you completed what you intended to do, what you learned, the impact of the learning on future projects and the value of the learning and the images in terms of supporting the development of your portfolio. 
What you need to do... copy some of the different variations of these images that illustrate the processes and analyse them in terms of how they could be used and whether they make sense to you in terms of producing a big project that would be developed over several stages incorporating experimentation and the gradual improvement and refining to produce a final outcome. Examine and explain each of the stages and what's involved - how do they impact on the project by way of forcing improvements. Pay particular attention to our process. Also look at those that are presented in a linear manner. 
Use the criteria reference number as part of the heading/title for this section of your work... LO1 - 1.1  Analyse the stages and activities within the creative process
LO1 - 1.2 Explore creative processes within the context of the creative industries
Pick two Operational contexts and describe/explain/analyse how the creative process can be applied to those scenarios. Question whether they can be applied to other operational contexts. The 2 most obvious scenarios are...
(1). Art Photography production
(2). Speculative editorial Photography 
What you need to do...  Again, using images of the process along with explanations and analysis, explain how would this come together at each stage, who and what would be involved, what would need to be done, how would that look as it comes together, what time scales might be involved
Use the criteria reference number as part of the heading/title for this section of your work... LO1 - 1.2 Explore creative processes within the context of the creative industries



Unit 1 - LO2 Understand how to plan a response to a brief

2.1 Analyse the requirements of a brief 


2.2 Develop a project proposal that meets the requirements of a brief 



2.3 Review the implementation of the project proposal to meet the requirements of a brief

Unit 2 – 2:1 Critically compare a range of primary and secondary research sources.


Unit 2 – 2:1  Critically compare a range of primary and secondary research sources.



List three secondary sources that you used/might use in your research e.g.

(1).  http://www.theguardian.com/artanddesign/series/sean-o-hagan-on-photography

(2).  The British Journal of Photography.

(3).  One of the books that we recommend ‘Portfolio’ – ‘Photography the Whole Story’ or ‘Photography as contemporary Art’. Or a book of your choice.

Describe three separate secondary resources you choose and then compare ‘Critically’, you could do this by applying the what if approach, what if you were to choose one as being better than all of the others, what one is the best and why?

List three primary methods/sources…

(1). Working with a photographer (assisting, work release).

(2). Going to a Gallery and seeing photography exhibited.

(3). Conducting a survey.

Again describe the three methods and then compare them critically, e.g. what one do you think would be the best method of researching photography/photographers?

*Note; You may have already done this within your Gibbs with the previous assessment objective (Unit 2 – 1:1). Don’t repeat the information; perhaps add to it though if these prompts inspire a different more complex response.

One relatively simple example you could critically compare would be...
Youtube video interviews v Face to Face interviews
Why are Youtube videos useful and valid for your studies, what are the pros and cons of using such videos versus conducting a face to face interview with an artist/photographer?



 

Unit 2 - 3:1 Apply research tools, methods and skills to record & interpret information & develop ideas for creative activities.


Unit 2 - 3:1  Apply research tools, methods and skills to record & interpret information & develop ideas for creative activities.

Unit 2 - 3:2 Evaluate the effectiveness of research tools, methods and skills to develop ideas for creative activities.


Unit 2 - 3:2  Evaluate the effectiveness of research tools, methods and skills to develop ideas for creative activities.

This is relatively simple but, essential to complete. If you've not done this yet within your project work at any stage you need to make it a priority as you come to the final stages.

Follow these guidelines...

1. At the top of the page where you produce this work write up the assessment criteria along the top of the page...

This helps you and us establish that you have done the work and makes it far easier to assess. Underneath this heading write a paragraph or two...
 
2. You've basically got to explain whether you feel that the research methods, tools and skills you've used and learned about during these projects have helped you bring the ideas together, enabling you to come up with some good work/images.
 
3. Use the wording in the criteria "I have been able to develop creative ideas in conjunction with my work" because... Then discuss and evaluate (Good and bad) aspects of what you've learned about research tools, methods and skills.
 
4. Write the work up in sections where you write about (a). Research Tools - look back at your work, were you aware before this course, that the things we identified and discussed were resource tools? How useful were these research tools in putting your projects together? (b). Research Methods - This relates to the learning you did around identifying and using Primary, Secondary and Empirical methods. Was this information and learning new, are you clearer as to why they are different from each other and which ones have advantages over the other? How useful was this learning in putting together your projects? (c). Research skills - This relates to differentiating between good research methods and tools, your abilities in skim reading, listening and note taking. Are you more aware of these skills now and how useful were they in producing your projects. 

 

Unit 3 - 1:1 Critically compare a range of critical perspectives that influence the analysis of Art & Design.


Unit 3 - 1:1 Critically compare a range of critical perspectives that influence the analysis of Art & Design.


“Critically compare”: In essence this means you have to question and not take at face value individual opinions, you need to collect a range of opinions and viewpoints and make sense of these. This process of comparing a range of opinions allows you to "critically compare".

Within each project, as a minimum, we expect you to research, explore and critically compare 6 different viewpoints.

  • You’re directed to research a minimum of 2 photographers per project. This stage of the work should be done within your blog using the Unit number and the word 'Research' in the title of the new post.
  • Find the 2 x photographers/work that your work is going to be influenced by and upload a selection of their work (Images). Keep these two sections of the work separate.
  • You then have to offer your own viewpoint on each of these in your ‘Initial response’ to them. This is a form of empirical research . What you're doing here is demonstrating your analytical skills in deconstructing the images using the knowledge you already have. Use this series of prompts here to generate your initial response. This serves as a basic critical perspective, but is uniformed.
  • You then have to find two pieces of written research per photographer using the guidelines and conventions as taught previously and use that material to compile the main body of your research. At this stage you're looking to learn as much about the photographer and their images as possible. Again if you're struggling with what you should write - use the prompts here to generate your written content.


“Critical perspectives”:
The viewpoints expressed in your own initial response and then those expressed via your research, are ‘Critical perspectives’. Your own initial response is an un-informed critical perspective based on limited knowledge. The research you use, if gleaned from sound sources should be high quality ‘Critical perspectives’ written by experts in the “Analysis of Art & Design”, (Academics, professional writers, curators, critics or the photographers themselves). Within the main body of your summary of both the critics/photographers viewpoints, you need to discuss the work in terms of ‘What if’ in conjunction with your own idea, make sure you make reference to your own idea and the brief.
Consolidation
Once you've completed these keys aspects of the work, you must then reflect on your research using the Gibbs method. Focus the majority of your attention on section (4)"Analysis; in this section reiterate the main learning points that you're going carry forwards into your own project, use a questioning approach to this discussing what if's. The other section that is important is section (6) "Action Plan". In this section you need to discuss in detail how you're going to move forwards with the project - dates, names, places, times, equipment, lighting, approaches; plan your first key practical move in relation to what you've learned through your research.
Top Tip
There is a really easy way of doing this that will enable you to meet all of the assessment criteria readily - Use the books that were recommended on day one of the course and the British Journal of Photography for your secondary research.
 

Unit 3 - 1:2 Apply knowledge of critical perspectives to the analysis of a range of art and design activities.


http://www.listofphotographers.blogspot.co.uk/

 Unit 3 - 1:2   Apply knowledge of critical perspectives to the analysis of a range of art and design activities.

This simply means that you need to show that you are aware that you must be critical of your own work and processes and that you go through a process of analysis when making decisions about the quality and validity of your work.

How have you applied the knowledge that you've learned and have you done so in a manner that is coherent. This is usually evidenced through making connections with your research - explaining how you've used the research to influence and construct your own practical work. What aspects of your research have you 'Borrowed' that have been carried through into your practical work.

 

Unit 3 - 1:3 Apply knowledge and understanding to a range of critical perspectives to support own art and design practice.

http://www.listofphotographers.blogspot.co.uk/


Unit 3 - 1:3  Apply knowledge and understanding to a range of critical perspectives to support own art and design practice.

When you write up the summary of your research (Gibbs Reflection), this simply means that you do so with a level of understanding. You must ensure that it makes sense in that it becomes clear as to why you’ve chosen the research material in conjunction with the brief and your own idea/plan for your work. Your initial response is an important part of this process; as you become more skilled at analysing and deconstructing images in terms of their visual language… meaning, purpose, genre, message etc, this will increasingly demonstrate the application of knowledge and understanding.
Additionally as you increase your photographic vocabulary and ability to recognise what is significant and important within the articles you read/interviews you listen to, this too will evidence further application, knowledge and understanding in conjunction with the critical perspectives you’re researching and using.

In time with more research and understanding of photography and how it works, your own critical perspective will become more informed and increasingly will filter into your own work synthesising ideas creating the potential to form more complex work (Supporting own A&D design practice).
What we’re looking for is an acknowledgement within your work (written and visual) that you have taken something from your research that enhances your work in some way, making it richer/more complex/coherent/better.
 

Unit 3 - 2:1 Critically compare a range of contexts within which Art and Design is positioned.


Unit 3 - 2:1  Critically compare a range of contexts within which Art and Design is positioned.


This is easy enough if your research is good quality and if you’re blogging your research as recommended. You could add this to the main body of the work or within the analysis section of the Gibbs reflection (section 4).

Context (The situation in which something exists).

This is where you have to demonstrate that you’re aware that images are used and defined in a range of different contexts. Again as you go through the course and the more you read journals such as the British Journal of Photography and Hotshoe, you’ll realise the potential photography has in communicating ideas and concepts and engaging its audience.

In time, you’ll get to understand that your images and the work of others can be pitched and produced in different ways to fit different contexts. One of the key questions you should be asking when deconstructing and analysing images is… What kind of work is it and in what context does it exist?

The one that we hope you engage with and comprehend is that of the photograph as contemporary art . So the question you have to explore is when does a photograph become a piece of contemporary art? Why for instance is Gursky’s Rhein II deemed as art when most people (layman) would dismiss it as something they could do? Think back to your earlier lessons when we explored visual language, subjectivity v objectivity and Thomas Ruff. Think of the discussions/lessons when we discussed context of Ruff’s work – is it portraiture, or is it something more complex, what is it that makes it more complex and therefore richer… ‘Art’ as opposed to something else?

This image here Kate Moss – ‘Under-exposed’ by Corrine Day.
In what context does it exist now and does it differ from the way that it was seen in 1993? Is it fashion or is it a portrait, how much was it worth to the photographer at the time and how much might it be worth now and what has made that difference? What kind of photography was it when it was first made and what signifies its context, what makes it what it was then and what’s changed since?

Now relate the signifiers to your own work. When you make your work, who might it be for, why does it meet their requirements, what kind of photography are you making and therefore what are its characteristics and attributes? Where would it be seen, why would they buy it, what makes it fit for purpose?

Compare and contrast at least two different contexts in which images are used, discuss genre and the fact that images cross-over contexts from one to another.
Why is this . (Peter Lik 'Phantom')
Different to this  (Andreas Gursky Rhein II)


Unit 3 - 2:2 Apply an understanding of a range of contextual parameters to support own creative development.





Unit 3 - 2:2   Apply an understanding of a range of contextual parameters to support own creative development.

For this you need to understand ‘Contextual’ and ‘Parameters’ and relate it to your own work. When you start to plan and make your own work after having done your research. You must identify the context in which you’re about to produce your images. You must demonstrate that if you’re working within a certain context that you understand, how it’s made, the characteristics, the equipment, conventions and why it’s fit for purpose.

Context – This relates to a situation in which photography sits/works/is used/exists. (see here).

You need to identify within your research that you understand in the first instance the type of photography it is you’re looking at (research). What kind of photography is it? How is it used where will it be seen, has it been used in a different way/context before?

Basics – What kind of photography is it? What makes it that kind of photography and at what point does it merge with another type of photography and become something different?

For instance…

What would this image be used for, where would it be seen and how could it be used? (These are all issues relating to the context in which the image could be used).
Is it…
·         Art Photography
·         Editorial Photography
·         Social portraiture
·         Propaganda
How could this image be used? Ask those ‘What if’ questions, don’t offer straight descriptive answers – question its use, back it up with analysis of the image.

Apply this questioning approach to your work at the ‘Initial response’ stage and during the in-depth summary stage of your research.

Contextual Parameters – “A limit or boundary which defines the scope of a particular process or activity: the parameters within which the media work”.

This relates to limits and boundaries that define the characteristics of differing types of photography. If for instance you say that this work is ‘Editorial work’ you need to understand that this type of photography is often commissioned on spec or on very limited budgets. Therefore if you were to make work specifically for this purpose, you would be limited by those budgets, you would use certain cameras, the production values would be limited, the use in the short term; specific and dictated by commercial conventions… Model releases, rights of use documentation etc. You need to show that you understand these parameters by way of demonstrating knowledge of the context.

Image used by Ed Drew http://eddrew.com/
 

Unit 4 – 1:1 Critically compare a range of materials and processes used in art and design through experimental application


Unit 4 – 1:1      Critically compare a range of materials and processes used in art and design through experimental application

Unit 4 - 1:2 Apply understanding of materials & processes to support own A&D activities


Unit 4 - 1:2  Apply understanding of materials & processes to support own A&D activities.

This simply means that you demonstrate the use of the correct materials for the job, supported by explanations as to why you've made specific choices.

Additionally you could explore other options, explaining why you might choose  a particular material over another. Ideally, whatever processes and materials you're introduced to you should...

1. Use the materials and have examples of them in your sketchbook along with explanations as to how you've used them and their pro's and cons. Write up the work as though you are trying to explain their use to someone trying to learn how and why they are used. Show examples of the work at key stages as it's produced, showing and explaining the intermediate stages.

2. Use the processes and have examples of them explained and described in your sketchbook along with explanations as to how you've used them and their pro's and cons. Write up the work as though you are trying to explain their use to someone trying to learn how and why they are used. Show examples of the work at key stages as it's produced, showing and explaining the intermediate stages.

For example you have already used Pinhole cameras. You could photograph the camera you've used. Explain what the camera is made of (materials). Explain how the camera is loaded and what materials you use in the camera (Photo-paper) what are the properties of these materials and what is the processes required to form an image on the paper. Explanations, examples and diagrams will all gain you higher grades.

Unit 4 - 1:3 Apply understanding of technical skills to support own A&D activities


Unit 4 - 1:3  Apply understanding of technical skills to support own A&D activities

Unit 4 - 1:4 Evaluate the use of materials, processes and technical skills to own support A&D activities


Unit 4 - 1:4  Evaluate the use of materials, processes and technical skills to own support A&D activities

Unit 5 - 1:1 Analyse the requirements & parameters of a 2 dimensional problem in A&D


Unit 5 - 1:1   Analyse the requirements & parameters of a 2 dimensional problem in A&D

In essence you will need to read through the brief and summarise the information highlighting the key points (Requirements and parameters).

Making sense of assignment briefs is an important aspect of working as a photographer. Assignment briefs, their requirements and parameters are often vague and difficult to make sense of. It’s essential that you read the information and understand what it is you’ve been set to do. If in doubt you should ask questions, but in the first instance, analyse the information you have in the brief before asking.

Requirements - These are things you must do as opposed to things you might do (See below). Read through brief identify and write up in your own words the things you must do in order to pass.

Parameters These are the boundaries and limitations that are more personal to you and are the 'Might do' aspects of your work.

You need to think about the things that you might be able to do and consider whether these are realistic. There might be a vast difference between what you want to do, and what you'll actually be able to do. These (Parameters) include, costs, mobility, light, access to resources, experience, confidence. Write about these and how you will overcome them and consider their impact on your project.

As an example, you might think to yourself I want to produce a joiner image of a celebrity. There's nothing to say you can't do that and given more time there's a good chance you could do it, but you have a parameter to work with and that's time, so given the fact that you have to do all of the work required for this project in a couple of weeks, you're restricted by that parameter (time).

Analysis – This is the ‘what if’ type questions that you’ll need to ask yourself when writing this work up.

Advanced level work to attain Merits and Distinctions.

This might include the examination and cross referencing of the work that you're using in your research, identifying that you're aware of the 'Operational context' in which it sits. Analyse and discuss the requirements and parameters in their scenario. Also look to discuss work that is produced in commercial situations, how are assignments set, what drives the requirements and parameters in a number of professional situations and how and why they differ?

See this link here to get started

Unit 5 - 1:2 Apply research activities to support solutions to a 2 dimensional problem in A&D


Unit 5 - 1:2 Apply research activities to support solutions to a *2 dimensional problem in A&D

Unit 5 - 2:1 Demonstrate the ability to plan, organise and prepare solutions to a 2 dimensional problem in A&D


Unit 5 - 2:1   Demonstrate the ability to plan, organise and prepare solutions to a 2 dimensional problem in A&D

Unit 5 - 2:2 Apply practical skills, understanding and methods to solve 2 dimensional problems in A&D


Unit 5 - 2:2   Apply practical skills, understanding and methods to solve 2 dimensional problems in A&D

Unit 5 - 3:1 Analyse the effectiveness of solutions to 2 dimensional problems in A&D


Unit 5 - 3:1   Analyse the effectiveness of solutions to 2 dimensional problems in A&D

Unit 6 - 1:1 Analyse the requirements and parameters of a 3 dimensional problem in A&D


Unit 6 - 1:1   Analyse the requirements and parameters of a 3 dimensional problem in A&D
In essence you will need to read through the brief and summarise the information highlighting the key points (Requirements and parameters).

Making sense of assignment briefs is an important aspect of working as a photographer. Assignment briefs, their requirements and parameters are often vague and difficult to make sense of. It’s essential that you read the information and understand what it is you’ve been set to do. If in doubt you should ask questions, but in the first instance, analyse the information you have in the brief before asking.


Requirements - These are things you must do as opposed to things you might do (See below). Read through brief identify and write up in your own words the things you must do in order to pass.

Parameters These are the boundaries and limitations that are more personal to you and are the 'Might do' aspects of your work.
You need to think about the things that you might be able to do and consider whether these are realistic. There might be a vast difference between what you want to do, and what you'll actually be able to do. These (Parameters) include, costs, mobility, light, access to resources, experience, confidence. Write about these and how you will overcome them and consider their impact on your project.

As an example, you might think to yourself I want to produce a joiner image of a celebrity. There's nothing to say you can't do that and given more time there's a good chance you could do it, but you have a parameter to work with and that's time, so given the fact that you have to do all of the work required for this project in a couple of weeks, you're restricted by that parameter (time).

Analysis – This is the ‘what if’ type questions that you’ll need to ask yourself when writing this work up.

Advanced level work to attain Merits and Distinctions.

This might include the examination and cross referencing of the work that you're using in your research, identifying that you're aware of the 'Operational context' in which it sits. Analyse and discuss the requirements and parameters in their scenario. Also look to discuss work that is produced in commercial situations, how are assignments set, what drives the requirements and parameters in a number of professional situations and how and why they differ?

See this link here to get started
 
 
 
 
This section of your work needs to be completed early within the assignment prior to starting the practical work e.g. within the first two weeks as and when you write up your proposal.
General guidance on our course and photography can be found here www.southendasphoto.blogspot.com
Help with research can be found here www.listofphotographers.blogspot.com]
Top Tip – At the head of the page you write this work up on – use the criteria as the page title/heading.

 See also http://ualphoto.blogspot.co.uk/2015/01/unit-5-11-analyse-requirements.html

 

Unit 6 - 1:2 Apply research activities to support solutions to a 3 dimensional problem in A&D


Unit 6 - 1:2   Apply research activities to support solutions to a 3 dimensional problem in A&D

Unit 6 - 2:1 Demonstrate the ability to plan, organise and prepare solutions to a 3 dimensional problem in A&D


Unit 6 - 2:1 Demonstrate the ability to plan, organise and prepare solutions to a 3 dimensional problem in A&D

Unit 6 - 2.2 Apply Practical skills, understanding and methods to solve 3 dimensional problems in A&D


Unit 6 - 2.2   Apply Practical skills, understanding and methods to solve 3 dimensional problems in A&D

Unit 6 - 3.1 Analyse the effectiveness of solutions to 3 dimensional problems in A&D


Unit 6 - 3.1   Analyse the effectiveness of solutions to 3 dimensional problems in A&D

Unit 7 - 1.1 Analyse the requirements & parameters of a time based problem in A&D


Unit 7 - 1.1 Analyse the requirements & parameters of a time based problem in A&D

In essence you will need to read through the brief and summarise the information highlighting the key points (Requirements and parameters).

Making sense of assignment briefs is an important aspect of working as a photographer. Assignment briefs, their requirements and parameters are often vague and difficult to make sense of. It’s essential that you read the information and understand what it is you’ve been set to do. If in doubt you should ask questions, but in the first instance, analyse the information you have in the brief before asking.


Requirements - These are things you must do as opposed to things you might do (See below). Read through brief identify and write up in your own words the things you must do in order to pass.

Parameters These are the boundaries and limitations that are more personal to you and are the 'Might do' aspects of your work.
You need to think about the things that you might be able to do and consider whether these are realistic. There might be a vast difference between what you want to do, and what you'll actually be able to do. These (Parameters) include, costs, mobility, light, access to resources, experience, confidence. Write about these and how you will overcome them and consider their impact on your project.

As an example, you might think to yourself I want to produce a joiner image of a celebrity. There's nothing to say you can't do that and given more time there's a good chance you could do it, but you have a parameter to work with and that's time, so given the fact that you have to do all of the work required for this project in a couple of weeks, you're restricted by that parameter (time).

Analysis – This is the ‘what if’ type questions that you’ll need to ask yourself when writing this work up.

Advanced level work to attain Merits and Distinctions.

This might include the examination and cross referencing of the work that you're using in your research, identifying that you're aware of the 'Operational context' in which it sits. Analyse and discuss the requirements and parameters in their scenario. Also look to discuss work that is produced in commercial situations, how are assignments set, what drives the requirements and parameters in a number of professional situations and how and why they differ?

See this link here to get started
 
 
 
 
This section of your work needs to be completed early within the assignment prior to starting the practical work e.g. within the first two weeks as and when you write up your proposal.
General guidance on our course and photography can be found here www.southendasphoto.blogspot.com
Help with research can be found here www.listofphotographers.blogspot.com]
Top Tip – At the head of the page you write this work up on – use the criteria as the page title/heading.

 See also http://ualphoto.blogspot.co.uk/2015/01/unit-5-11-analyse-requirements.html

 

Unit 7 - 1.2 Apply research activities to support solutions to a time based problem in A&D


Unit 7 - 1.2    Apply research activities to support solutions to a time based problem in A&D

Unit 7 – 2.1 Demonstrate the ability to plan, organise and prepare solutions to a time based problem in A&D


Unit 7 – 2.1   Demonstrate the ability to plan, organise and prepare solutions to a time based problem in A&D

Unit 7 - 2.2 Apply practical skills, understanding and methods to solve time-based problems in A&D


Unit 7 - 2.2   Apply practical skills, understanding and methods to solve time-based problems in A&D

Unit 7 - 3.1 Analyse the effectiveness of solutions to time-based problems in A&D


Unit 7 - 3.1   Analyse the effectiveness of solutions to time-based problems in A&D

Unit 8 - 1.1 Analyse the requirements & parameters of an A&D project

Unit 8 - 1.1   Analyse the requirements & parameters of an A&D project



In essence you will need to read through the brief and summarise the information highlighting the key points (Requirements and parameters).

Making sense of assignment briefs is an important aspect of working as a photographer. Assignment briefs, their requirements and parameters are often vague and difficult to make sense of. It’s essential that you read the information and understand what it is you’ve been set to do. If in doubt you should ask questions, but in the first instance, analyse the information you have in the brief before asking.


Requirements - These are things you must do as opposed to things you might do (See below). Read through brief identify and write up in your own words the things you must do in order to pass.

Parameters These are the boundaries and limitations that are more personal to you and are the 'Might do' aspects of your work.
You need to think about the things that you might be able to do and consider whether these are realistic. There might be a vast difference between what you want to do, and what you'll actually be able to do. These (Parameters) include, costs, mobility, light, access to resources, experience, confidence. Write about these and how you will overcome them and consider their impact on your project.

As an example, you might think to yourself I want to produce a joiner image of a celebrity. There's nothing to say you can't do that and given more time there's a good chance you could do it, but you have a parameter to work with and that's time, so given the fact that you have to do all of the work required for this project in a couple of weeks, you're restricted by that parameter (time).

Analysis – This is the ‘what if’ type questions that you’ll need to ask yourself when writing this work up.

Advanced level work to attain Merits and Distinctions.

This might include the examination and cross referencing of the work that you're using in your research, identifying that you're aware of the 'Operational context' in which it sits. Analyse and discuss the requirements and parameters in their scenario. Also look to discuss work that is produced in commercial situations, how are assignments set, what drives the requirements and parameters in a number of professional situations and how and why they differ?

See this link here to get started
 
 
 
 
This section of your work needs to be completed early within the assignment prior to starting the practical work e.g. within the first two weeks as and when you write up your proposal.
General guidance on our course and photography can be found here www.southendasphoto.blogspot.com
Help with research can be found here www.listofphotographers.blogspot.com]
Top Tip – At the head of the page you write this work up on – use the criteria as the page title/heading.

 See also http://ualphoto.blogspot.co.uk/2015/01/unit-5-11-analyse-requirements.html