Minimum requirement
Each shoot needs to have a plan. The plans should be detailed and complex if you're looking to attain the higher grades. This is a list of the basics to enable a pass...
(1). Use and heading Plan/Intention
(2). Explain what it is you're going to be doing - if the work is in the early stages you might include a reference image from your research that you're trying to recreate elements from... The lighting, background, the pose etc.
(3). Then explain when, where, who with (models, assistants, stylists). Use photos of the location and maps from Google. Explain what equipment and materials you'll be using and any other resources and say why they are Appropriate.
(4). Then identify the intended operational context of your images... I'll be shooting my images in a style that you might expect to see in (Insert publication, website, company etc). Then explain who the client is in the instance you've identified and who the intended audience is. (Demographic details... Male/female/other, ethnicity, class, age, wealthy or every day people).
(5). Then explain the "Vibe" of the images, what mood and feel are you creating and whether there's a story within the images. Look at this list of words and phrases and put together a paragraph or two that explains what your images are trying to convey. If you're able to, explain how the use of colour, background, location, light, props, facial expressions, body language, camera angles, focal lengths and eye contact will convey the concept and feel of your images.
