The bare minimums you have to do by the deadlines.
AO1
(A). The first thing you have to have in your work is your version of the details of the brief. Read through the brief and in your own words explain what it is you have to do. This should be on the first page. This is then followed by the proposal. Having examined the brief and done this, you might be able to make a start on the proposal...
(B). As discussed in class, to meet assessment objective No.1 your work has to have a proposal. On teams if you look in 'Files' you'll find a template that I've filled in with an example of the kind of thing you need to write. There's a series of headings. Use the headings in the proposal and meet the word count indicated.
Remember - you write the proposal over the duration of putting your project together. As you get more sense of what you're doing you update the proposal to read as though your wrote it at the start. Do not write it in the past tense.
Once it's written and presented at the deadline it should say I am going to do a,b,c and then when I look at the work I can see that you have done what you proposed.
The more detailed the proposal with indications of using a good range of experimental approaches and MTP's, along with a broad approach to your research (Use of journals/books as well as the internet) with a good bibliography and a detailed week by week description of what you do, will potentially attain higher grades.
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AO2
(A). Each photo-shoot (Your own self-directed shoots) must have a detailed plan preceding the evidence of the work (The Photos).
(B). It should follow that the work that follows the plan is relevant.
The more detailed and knowledgeable the planning, the greater the potential for higher grades.
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AO3
(A). You have to have research on Photographers within your work and the research has to clearly have some connection with your own work at the initial stages. Shoot #1 typically would have some obvious connection with the research and this should either be a visible connection or a detailed explanation of the connection. Ideally it would be both.
(B). Problems need to be identified within the work and seen to be resolved. *Make sure you use the word Problems and Solution In your work and possibly sign post the sections where you produce this work with these - Key words.
(C). Ethical and environmental aspects of your work and the way it is conducted need to be identified and recorded. Is the way you work ethical? Is the way you work the best you can do in terms of its environmental impact? This needs to be explained.
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AO4
(A). This means you record your use of equipment, materials, methods and processes. This appears in your S&K work potentially, but also must be a part of your planning, you need to show that you understand why the way you use your equipment and why you choose it for the job is appropriate.
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AO5
(A). "Developed". This means you have to shoot and re-shoot your work over a series of shoots, improving the work in terms of quality, experimentation, techniques and use of equipment and lighting. Similarly the idea/concept also needs to be seen to develop and improve over each shoot in-line with the operational context and the requirements of the brief.
(B). "Meet the requirements of the brief" This means you have to provide evidence of having produced a project in-line with the theme indicated in the brief e.g. if it says you have to shoot 6 x portraits, then you have to produce portraits - images of people. Refer to the Requirements section in the brief.
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AO6
This requires you shoot images and final images that communicate your concept and idea in-line with an operational context and an identified consumer audience. The images have to serve a purpose in a commercial sense.
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AO7
The presentation of your work needs to be neat and in the correct order. It should be obvious how the work develops from a basic starting point, through a series of experiments into a final outcome.
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AO8
(A). You have to use reflective practice in your work and it needs to be real.
(B). You need to be self-critical of your work, you need to look at your work in comparison with the work of professionals and ask questions of it - is it as good; Why does my work not look like theirs; What am I doing wrong; How can I add my own twist to my images, so that it's not a pastiche; What else could I do; Is it fit for purpose; Is the purpose clear (Operational context); Does is it meet the needs of the identified audience and/or client; what more do I need to do; How can I improve it; Is there something I need to learn?
Then follow this up with a different approach that then demonstrates refinement, development... improvement. Use the reflections as a means to force positive improvement.
(C). Always head the reflection clearly with the title Reflection. Aways use the 3 initial prompts followed by the Analysis prompt/heading.
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