When you shoot any images of people for instance you have to do so with a purpose and this has to be part of your plan/Intention. It doesn't matter how basic the shoot is and that your primary intention is you're simply exploring or experimenting with the light or some equipment, you still have to have an eye on objective.
In your plan you should have an explanation that explains...
The images I'll be shooting are of the type that might be seen used in this operational context...
- Author image for a book sleeve or cover.
- Company reports.
- Corporate
- Editorial article about a person - image that accompanies an interview or similar
- Company profile image (Used on websites) formal.
- Self portrait - usually associated with art themes
- Documentary portraits - images that appear as a part of wider story.
- Album covers (musicians).
- Stock photography.
- Publicity - images supporting or promoting a companies activities (C2C posters).
- Prospectus and school photos.
- Advertising images with product placement/logos/products.
- Point of sale images (Advertising).
- Promotional - think celebrity images that cross over into editorial photos.
- Social photography - family.
- Art Photography generally associated with a human condition theme
- Competitions (With a specific brief).
- Fashion advertising.
- Fashion editorial.
- Actor performer portraits for promotion (Spotlight/Uglies/Mandy Network)
This then should be followed by details of a potential client and the audience with some details of the audiences demographic characteristics. You should include as part of your plan an example of professional photography with the same Operational context, that you then use as a baseline idea for what you're doing... A reference image for your starting point.
Needless to say, the same applies to other subjects and themes that you might choose to shoot.
